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2020 - The challenges 

Lee Dennison, Head of Business Development, White Light Ltd

Miriam Sigler, Director, Ways & Means

Liz Madden, Director, No Nonsense Group

Kevin Tilley, Director, ProStage Europe

 
 

A panel session exploring the new cost of delivering events with Covid regulations and how this is affecting the whole supply chain from client, agencies, venue and suppliers to freelancers.

Lee Dennison

Lee started his audio career in regional theatre, working throughout England, before moving into the West End. He spent six years working for Autograph Sound and then a further seven as Projects director with Delta Sound. In 2015, Lee joined the White Light team as Head of Audio, overseeing its new, dedicated audio department. Lee continues to drive the high standards of delivery and engineering that is expected from the company as well as provide its clients with solutions and alternatives to an ever-changing live event market.

Having started life as a theatrical lighting hire company, White Light (WL) has expanded considerably and now offers its expert technical services to a range of sectors, including broadcast, live events, leisure, concert touring and education. The initial contact for many of its clients sits with the company's Head of Business Development Lee Dennison. 


Having transitioned from the world of audio, Lee's main focus is now developing and maintaining close client relationships. His role allows him to drive WL's business development and, as such, he plays a significant role in the customer's journey with WL. He provides a constant level of support as well as being a point of contact throughout any project, ensuring that customers have the most positive experience possible with the company.  . 


What WL offers its clients can be broken into two parts: state-of-the-art technology and, most importantly, expert service.  The latter comes from the people that work for us, whether it's in-house staff or freelancers, and it's the knowledge and experience they all bring to our projects which gives clients an experience they wouldn't receive anywhere else. Whilst the world has changed, and continues to do so, customers still want that human connection and the ability to build, maintain and trust these personal relationships is key as we all move forward. So while WL will evolve and adapt to the times, it's our people that remain fundamental to this process. 

Miriam Sigler

With more than twenty years experience working in events management, Miriam Sigler has seen it all. As Founding Director of Ways & Means Events, Miriam brings her vast breadth of industry knowledge to projects large and small.  Miriam’s long list of attributes include her uncompromising work ethic, attention to detail and ‘work hard – play hard’ attitude.  Coupled with her love of teamwork and head on attitude to problem solving, she has become a well-respected figure of the industry.

Her wealth of knowledge in all facets of events management has seen her direct countless successful projects including launches and re-brands as well as long standing successful event portfolios.

With her deep understanding of what stakeholders require from each event, she is truly an asset to every event. Any project Miriam undertakes is creative, well-planned, detailed and colourful…very colourful!

Liz Madden

A well-known figure in the live events industry who has more than twenty years’ experience developing relationships with clients and brands whilst ensuring the smooth delivery of projects from the initial interaction with the client to the final sign off of the project. Her hands on approach has ensured a good working knowledge of many aspects of the industry. Her attention to detail has proved valuable when working on complex projects including a roadshows, international product launches, the hospitality management in Hyde Park for the London 2012 Olympics and the delivery of the athletics venue and event programme during the recent Invictus Games. In addition to delivering events, Liz has been instrumental with the growth of several companies with through business development, both nationally and internationally. Liz is regularly asked to sit on steering committees and panels concerning industry activity and growth for the future. She sits on the Production Services Association Council and was a board member of ISES (International Special Events Society) for a number of years.

Kevin Tilley

Kevin is renowned in the industry and is the owner of ProStage Europe, a company specialised in the build and installation of bespoke stage, sets and stands for the Conference, Events and Exhibition Industry for over 30 years.
In the live events industry."if you love what you do you will never work a day in your life"