A light in the darkness. How have we come together as an industry?
Gary White, Tom Rees, Samantha Lee, Richard Kirk, Sarah Webster, Chuck Crampton, Kenny Underwood - representing The Make it Blue Collective
The last session of the day is about one of the good news stories the industry during the Covid-19 pandemic.
“Members of The #MakeItBlue Collective describe an initiative that was created as a way to thank medical and frontline workers during the pandemic. In the space of just four months, it has evolved to become a global movement with a dedicated mental health mission. The role of freelance specialists all working on a voluntary basis to make this happen, and sharing the desire to create a lasting legacy, will be of particular significance to today’s Summit.”
The Make it Blue Collective
Gary White, team leader of the Make It Blue Collective, which created #LightItBlue, said: “When the events and entertainment industry initially found itself without work due to COVID-19, we wanted to harness our collective skills to thank both the NHS and key workers during this pandemic. “We’re delighted to have been asked to support NHS staff by turning the UK skyline blue in what promises to be a great expression of national unity.”
Prerana Issar, chief people officer for NHS England, added: “The support the NHS has received from the public during this pandemic has been truly overwhelming, and the Light It Blue campaign is a great way to celebrate the 1.5 million NHS staff and volunteers who have worked tirelessly during the past few months to help patients and their families.”